Adsense - be smart to win

Place Ads Where People Will See Them
We've all heard this about real estate. Location. Location. Location. With Adsense the same is true. Place ads in locations where people will see them. Usually the best spots to place ads are at the top of the page and in the content. The ads should be formatted to complement the content of your site. However, getting the placement and formatting of AdSense ads optimized doesn't guarantee success. You'll have to do more. Keep reading.

Select Topics with Many Advertisers
AdSense matches ads to the content of your pages. So, the simplest thing to do is to create content where AdSense has existing advertisers to place on your pages. In general, the more advertisers there are to match to your content, the more money you will make and the better liquidity you will see so that your earnings fluctuate less. AdSense typically places the most valuable ads in the order the page loads. Generally, this means that the ads at the top of the page will pay more when clicked than the ads at the bottom of the page, but it stands to reason for sites that place three AdSense ads on a page, that if there are more advertisers, the fill rate of each spot will be higher and the amount earned with each ad spot will drop less if there is substantial competition among advertisers.

Understand Who Clicks on Ads and Where They Come From
If you are hoping to make money from AdSense, you'll have to attract people that click on ads. Did you know that people that begin their search on AOL and ASK are among the most likely to click on ads and on HubPages, they generate some of the highest CPMs. They are 210% more likely to click on ads than the average visitor to the site and generate CPMs 312% more than the average source of traffic. The trick is to understand the demographics of their site so you can create content that they will search for - Quantcast shows it has women with kids, higher income and less college education.

Create Content that Lasts
I've written before about evergreen content. It's very important to an AdSense centric monetization strategy for two reasons. First, related to what I just covered, search engine traffic generates the most people that click on ads, and second, each piece of content is like putting a little money in the bank that will generate the equivalent of interest on a bank account. Each month you get a dividend because the content is relevant for a long period of time. When the article is nolonger relevant, this is like emptying your bank account and seeing the dividends stop. You want to create content that will endure and pay dividends for years to come.