Be smart with your site - to build Traffic

Look at Your Site Through Your Visitor's Eyes
After you've written your copy, it's a good idea to take a step back and put yourself in your visitor's shoes for a moment.

Pretend you are visiting your site for the first time and read over all the content. Then ask yourself a few questions:

Have I explained everything clearly?

Sure the content makes sense to you because you wrote it, but if you were a first-time visitor, what questions might you have? Did you leave out some information because you assumed the visitor already knows? Are there terms or phrases that you need to define?

Does the content flow logically?

Have you put the cart before the horse? Do your thoughts jump all over the page or are they organized?

If you develop your content in your head as you type, it's very easy to produce copy that is unorganized. Make sure you read over everything to ensure your paragraphs and sentences flow logically.

Does your site navigation make sense?

Navigation is so very important. You don't want your visitors to get lost so it's important that your navigation titles make sense and clearly define what each section/page is about.

You also want to ensure that important pages like the order and contact form are easily accessible from every page on your site. In addition, be sure that your navigation is consistent and doesn't change from page to page.

If you find this task difficult to do, ask a friend to help out. Have them read every page of your site and jot down any questions or comments that develop as they go along. You'll be amazed at what you'll discover when someone else reads your work.

Writing Effective Headlines
Every page on your site should have a headline. And since the headline is the first thing a person sees, it MUST make an impact and draw the reader into your copy. Here are some tips on writing effective headlines:

Always use the present tense.

Make sure your words consist of upper and lowercase letters. All caps scream to people and look very unprofessional.

Use strong verbs. Instead of "cut" use, words like slash, chop, dagger, etc.

Challenge the reader. Try titles like, For Serious Golfers Only! or Only Click Here if You Want to Make Money Today.

Too many exclamation points scream out "Amateur!!!!" If you must use them, use only one.

STRESS THE BENEFITS! Tell the readers, "What's in it for them." For example, You Can Earn $800.00 by Next Week.

Use the words "I" and "you". For example:
I am working at home and loving it - You can too!

Ask a question that begs an answer. But make sure your ad answers the question, otherwise your reader will feel tricked or "lead on." For example, Do You Know the Easiest Way to Earn $5,000 Per Month?

Use attention-grabbing words like Discover, Amazing, and Powerful.