What are the best units?
It really depends on your site. Start out with one single 300x250 ad. That's right, only one ad unit with that size. If you follow this advice, you will save yourself a lot of headaches, and you will see immediate results.
When starting with the 300x250 ad, create 3 different units containing 3 different colors. First, always match the "title" using the same color as your links on your blog or site. Then, make the rest of the ad matching the content of your site. For example, if your text is black, then make the colors black, but match your link color.
Once you have created three different 300x250 AdSense units, one with a border while another has a border, you are about 50 percent done! Place the one ad unit on a section of your site. Then, each day, change the ad unit to another location. You must do this each day for the entire week.
Test your new ad placement for a period of one week. Then, review your CTR to determine which placement works best on your Web site.
In the Google AdSense reports, sort by "CTR" (click-through rate) first. The channels you created for each of the three ad units will be sorted starting from the top. This is what you are aiming for, is a click-through rate higher than 1 percent.
At the end of the week, check your reports as you will get an idea on which area and unit will work the best. Make this your primary ad space. You can now experiment with different colors and sizes to get an idea on what will work best for your primary placement.
This would be the time to experiment with a second AdSense unit, and so on. You will soon be earning some extra cash for your blog or Website.
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