Strategic Planning for Website Promotion and Internet Marketing
by Jessy Rider
Search Engine Optimization is the need for every website or online business. To increase number of visitors or to multiply revenue earnings, people need to promote their website. Website promotion doesn't mean spending lot of money on buying links or banner space on other websites. You need to develop a strategic website optimization and promotion plan to get maximum benefits. The best thing is that, it will not cost you a fortune.
A perfect website promotion campaign works on four basic levels:
Internal Optimization of Website For instant boost in search engine rankings of website, it has to be well optimized on structural level. If a website is not designed and developed in search engine friendly manner, it will not get indexed by search engines easily. There are several constraints from Search Engine Optimization point of view which should be taken care at the time of designing and development of website. Some don'ts for Search Engines Friendly websites are as follows:
1. Heavy web pages with graphics and videos (it takes time in loading) 2. Use of Frames (Search Engine Spiders cannot crawl through Frame pages) 3. Images without ALT tag (it reduces the chance of getting indexed for required keywords) 4. Flash Content (Flash is unreadable for Search Engine Crawlers, so contents inside a flash movie will not be readable by search Engine) 5. Pages without META Tags (Meta Tags are essential for Search Engine spiders)
Creation of Relevant Keyword Rich Contents for Website Content based indexing is an essential phenomenon of every search engines. Keyword rich contents on website always help in easy and regular indexing of web pages. Therefore, in order to get listed on top ranks in major search engines a website need relevant keyword rich content.
Contents with perfect saturation of keywords can drastically push up your ranking in all major search engines. However, in order to sustain in top ranking of search engine a website need to update its contents regularly.
Website's Placement in Search Engines Once a search engine friendly website equipped with keyword rich contents is ready, we can start its promotion. Initial promotion includes submission of website to all popular search engines and web directories.
Usually all search engine maintains a directory of website in specific niche, they crawl through all the web directories for this task. So, if your website is listed in prestigious high PR web directories like DMOZ, your chances of getting indexed are more.
Creating Awareness about Website's Existence You need to create awareness in order to attract visitors and customers to your website. The perfect way to create awareness about your newly launched website or recently introduced products is blogging and participating in forums. Yes, it really helps. A blog can be the best supporting element for website. You can post latest news and information about products and services offered by your website. It will also act as a platform to interact with your existing or potential customers.
One most important technique of creating awareness is submitting keyword rich articles supporting your niche. It will create supporting links as well as contents for your website, adding more prospects for top ranking of your websites.
Nowadays, the demand for SEO and Internet Marketing services has increased. There are several companies offering best SEO and SEM services. It can be the best way, if you are new in Internet Marketing or just ventured here to reap the enormous benefits of Ecommerce and not aware with the techniques and tools of SEO and Internet Marketing.
About the Author
Easy Submission simplifies the complex task of website submission to search engines, article submission, directory submission, and social bookmarking for optimizing websites. For more information visit us at: http://www.easysubmission.net
Adsense - make money: Free Tools
a) Ways to make money from Adsense by Distributing articles through ezine and article announcement lists
Some of the most effective methods ways to make money from Adsense clicks involve the simple step of just increasing the volume of targeted traffic to a site. One of the ways of doing this is by distributing interesting content to ezine lists and article announcement lists. It is not too difficult to quickly build a list that reaches a million or so email boxes and can thus give a lot of visibility and drive tons of highly targetd traffic to your Adsense site or sites. Probably the most popular place for doing this is at Yahoo groups, but there are a few others that you can find easily by using your favorite search engine.
Success here depends on three main factors. Firstly you should be careful to join article announcement lists and ezine lists that are as relevant as possible to your subject matter and offering. Secondly your headline has to be a killer headline that will grab readers by the scruffs of their necks and force them to open your email message amongst the dozens or even hundreds of others they receive daily. It goes without saying that the content must meet the promise of your sensational headline. Anything less will cause annoyance and leave all those potential visitors to your Adsense site feeling cheated. And believe me, you don’t want to cause this sort of reaction because it is definitely not one of the ways o make money from Adsense or any other program for that matter. Thirdly, you will need the sort of resource box in all your articles that will leave most of your readers with no option but to visit your Adsense site.
Within a very short of consistently applying this technique, my daily Adsense earnings increased seven-fold.
b) Ways to make money from Adsense by Distributing free articles to high traffic article sites
Some people find the recent trends that have seen an increase in article sites surprising. I don’t. The net is primarily an information-seeking tool. Anything that will help improve the search and quality of information will greatly benefit the people making that effort.
Some of the older article directories receive very high traffic, mainly from web masters and site owners seeking quality free content for their sites. So apart from the immediate exposure these sites also guarantee plenty of future targeted traffic to your site, when folks find your articles useful enough to re-post at their sites.
The more new articles you release to these sites every week, the more targeted traffic your Adsense sites will receive. This is in fact one of the most effective ways of making money consistently from Adsense clicks. One of the reasons for this is that targeted traffic will tend to spend more time at your site or sites, and the more time they spend, the higher the chances that they will click one one of the Adsense ads posted there.
c) Ways to make money from Adsense by Using Articles And A Viral Marketing Website
Any online marketing technique that involves the use of referral marketing or viral marketing automatically has a huge chance of being a success. The net is ideal for viral marketing and in fact gives any viral marketer huge leverage. Viral marketing or referral marketing is one of the most effective ways to make money online. Just ask Bill Gates.
When Gates was trying to play catch up on the Internet after an earlier mistake of underestimating the future importance of the net, he launched his Hotmail free email service when rivals like Yahoo already had millions of users. He decided to use a simple referral marketing technique. Every Hotmail message that went out had a brief signature at the end requesting the recipient to sign up for their free Hotmail account. Within a few short months, Hotmail had millions of users. And there are many other amazing stories which viral marketing boasts of on the net.
There is one of the very simple ways to make money from Adsense by going viral. Sign up at a leading viral marketing site. You will automatically get your own viral site. You can then use some of your articles to point people to your viral site. The way these sites work is that anybody who signs up at your site will have to visit your Adsense site if you register it at the site. So within a very short time you will be driving thousands of visitors to your Adsense site.
Admittedly this traffic is less targeted. Still the huge potential and possible numbers you are able to receive using this free tool more than makes up for this.
Some of the most effective methods ways to make money from Adsense clicks involve the simple step of just increasing the volume of targeted traffic to a site. One of the ways of doing this is by distributing interesting content to ezine lists and article announcement lists. It is not too difficult to quickly build a list that reaches a million or so email boxes and can thus give a lot of visibility and drive tons of highly targetd traffic to your Adsense site or sites. Probably the most popular place for doing this is at Yahoo groups, but there are a few others that you can find easily by using your favorite search engine.
Success here depends on three main factors. Firstly you should be careful to join article announcement lists and ezine lists that are as relevant as possible to your subject matter and offering. Secondly your headline has to be a killer headline that will grab readers by the scruffs of their necks and force them to open your email message amongst the dozens or even hundreds of others they receive daily. It goes without saying that the content must meet the promise of your sensational headline. Anything less will cause annoyance and leave all those potential visitors to your Adsense site feeling cheated. And believe me, you don’t want to cause this sort of reaction because it is definitely not one of the ways o make money from Adsense or any other program for that matter. Thirdly, you will need the sort of resource box in all your articles that will leave most of your readers with no option but to visit your Adsense site.
Within a very short of consistently applying this technique, my daily Adsense earnings increased seven-fold.
b) Ways to make money from Adsense by Distributing free articles to high traffic article sites
Some people find the recent trends that have seen an increase in article sites surprising. I don’t. The net is primarily an information-seeking tool. Anything that will help improve the search and quality of information will greatly benefit the people making that effort.
Some of the older article directories receive very high traffic, mainly from web masters and site owners seeking quality free content for their sites. So apart from the immediate exposure these sites also guarantee plenty of future targeted traffic to your site, when folks find your articles useful enough to re-post at their sites.
The more new articles you release to these sites every week, the more targeted traffic your Adsense sites will receive. This is in fact one of the most effective ways of making money consistently from Adsense clicks. One of the reasons for this is that targeted traffic will tend to spend more time at your site or sites, and the more time they spend, the higher the chances that they will click one one of the Adsense ads posted there.
c) Ways to make money from Adsense by Using Articles And A Viral Marketing Website
Any online marketing technique that involves the use of referral marketing or viral marketing automatically has a huge chance of being a success. The net is ideal for viral marketing and in fact gives any viral marketer huge leverage. Viral marketing or referral marketing is one of the most effective ways to make money online. Just ask Bill Gates.
When Gates was trying to play catch up on the Internet after an earlier mistake of underestimating the future importance of the net, he launched his Hotmail free email service when rivals like Yahoo already had millions of users. He decided to use a simple referral marketing technique. Every Hotmail message that went out had a brief signature at the end requesting the recipient to sign up for their free Hotmail account. Within a few short months, Hotmail had millions of users. And there are many other amazing stories which viral marketing boasts of on the net.
There is one of the very simple ways to make money from Adsense by going viral. Sign up at a leading viral marketing site. You will automatically get your own viral site. You can then use some of your articles to point people to your viral site. The way these sites work is that anybody who signs up at your site will have to visit your Adsense site if you register it at the site. So within a very short time you will be driving thousands of visitors to your Adsense site.
Admittedly this traffic is less targeted. Still the huge potential and possible numbers you are able to receive using this free tool more than makes up for this.
6 Adsense Secrets to Make $500 a Day in Google Cash
6 Adsense Secrets to Make $500 a Day in Google Cash
Adsense Earnings Strategy
Before embarking on your Adsense journey, give some thought as to your goals & how you want to achieve them.
To illustrate the above, an Adsense publisher wanting to earn $100 a day in "Google cash" could set up 100 websites to earn $1 a day from each one or alternatively he could try & make $100 a day in Adsense revenue from just 1 website.
Neither of the above scenarios are ideal & you should aim to have more than 1 site so that you don't have all your eggs in one basket & are subjected to all sort of fluctuations (search engines algorithm’s, market trends, etc).
However, having too many sites leaves you with major maintenance, management and content issues so aim for somewhere in between.
Topic - General or Niche
You will need to decide on the topic of your website or blog - niche websites work better with adsense than general topics mainly because the ads that Google serves up are appropriately targeted to your topic & your site's traffic will also be targeted & more likely to click on your ads & generate Adsense money for you.
Furthermore deciding on a certain niche for your site, in which you are an authority, will allow you to create content that adds to your expert status on the subject.
It's also very important to ensure that your niche is one for which there is a certain amount of interest, eg. photography & not something for which there will be no advertisers & therefore no opportunity to make any money from Adsense.
Remember that generally speaking the more popular the niche the higher paying the keywords will be & the more the savvy Adsense publisher will earn per click.
Adsense Ad Placement
While certain locations tend to be more successful than others, Google's "heat map" below illustrates the ideal placing on a sample page layout.
The best performing ad placements are in dark orange fading to light yellow representing the weakest performing areas.
Generally ads located above the fold tend to perform better than those below the fold and ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.
Best Performing Adsense Ads
The following is a list that is generally accepted as of the highest performing ad sizes...
336×280 large rectangle
300×250 inline rectangle
160×600 wide skyscraper
Whilst the above size ads may not always be suitable for your website or blog it is worth noting that these are the ones that out perform other Adsense ad sizes.
Another Tip to Improve Your Ads' CTR
Another Adsense trick that usually increases a site's CTR (Click Through Rate) is by blending your adsense ads into your site's content - you need to ensure that the Adsense ad does not actually look like an ad - allowing ads to look like ads will seriously dent your chances of making decent Adsense money.
The Google Adsense program provides a color pallette which allows you to change border colors & shapes as well as backgrounds, text & url colors.
You can therefore blend the ad in terms of its shape, size & color to blend in with the colors of your site's text & background.
A worthwhile tip is to change all of your page hyperlinks to a high contrast color, like a bold blue for example, and then change the adsense title to the same color.
Adsense Ad Maintenance
It's a good idea to use include files for all your Adsense ad code.
The benefit of this is that if you need to change an ad for whatever reason, all you need to do is update the code in the include/php file & then upload it to your server - the ad will then be updated site wide, ie. wherever it exists on your site - this is far easier than changing each ad on each page of your website.
So while making money with Adsense's set and forget, auto pilot type of arrangement is relatively easy, you aren't going to make anywhere near what you can from it unless you tap into the best Adsense brains in the business.
One of the biggest mistakes Adsense publishers make is not knowing the best strategies to employ to explode your Adsense earnings no matter what traffic your site is getting.
Get these all important strategies from Joel Comm, who is arguably the best Adsense brain & one of the biggest Adsense earners on the net, who will show you how to explode your Adsense earnings with his book Adsense Secrets 4.0 which is on offer for free if you hurry.
Adsense Earnings Strategy
Before embarking on your Adsense journey, give some thought as to your goals & how you want to achieve them.
To illustrate the above, an Adsense publisher wanting to earn $100 a day in "Google cash" could set up 100 websites to earn $1 a day from each one or alternatively he could try & make $100 a day in Adsense revenue from just 1 website.
Neither of the above scenarios are ideal & you should aim to have more than 1 site so that you don't have all your eggs in one basket & are subjected to all sort of fluctuations (search engines algorithm’s, market trends, etc).
However, having too many sites leaves you with major maintenance, management and content issues so aim for somewhere in between.
Topic - General or Niche
You will need to decide on the topic of your website or blog - niche websites work better with adsense than general topics mainly because the ads that Google serves up are appropriately targeted to your topic & your site's traffic will also be targeted & more likely to click on your ads & generate Adsense money for you.
Furthermore deciding on a certain niche for your site, in which you are an authority, will allow you to create content that adds to your expert status on the subject.
It's also very important to ensure that your niche is one for which there is a certain amount of interest, eg. photography & not something for which there will be no advertisers & therefore no opportunity to make any money from Adsense.
Remember that generally speaking the more popular the niche the higher paying the keywords will be & the more the savvy Adsense publisher will earn per click.
Adsense Ad Placement
While certain locations tend to be more successful than others, Google's "heat map" below illustrates the ideal placing on a sample page layout.
The best performing ad placements are in dark orange fading to light yellow representing the weakest performing areas.
Generally ads located above the fold tend to perform better than those below the fold and ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.
Best Performing Adsense Ads
The following is a list that is generally accepted as of the highest performing ad sizes...
336×280 large rectangle
300×250 inline rectangle
160×600 wide skyscraper
Whilst the above size ads may not always be suitable for your website or blog it is worth noting that these are the ones that out perform other Adsense ad sizes.
Another Tip to Improve Your Ads' CTR
Another Adsense trick that usually increases a site's CTR (Click Through Rate) is by blending your adsense ads into your site's content - you need to ensure that the Adsense ad does not actually look like an ad - allowing ads to look like ads will seriously dent your chances of making decent Adsense money.
The Google Adsense program provides a color pallette which allows you to change border colors & shapes as well as backgrounds, text & url colors.
You can therefore blend the ad in terms of its shape, size & color to blend in with the colors of your site's text & background.
A worthwhile tip is to change all of your page hyperlinks to a high contrast color, like a bold blue for example, and then change the adsense title to the same color.
Adsense Ad Maintenance
It's a good idea to use include files for all your Adsense ad code.
The benefit of this is that if you need to change an ad for whatever reason, all you need to do is update the code in the include/php file & then upload it to your server - the ad will then be updated site wide, ie. wherever it exists on your site - this is far easier than changing each ad on each page of your website.
So while making money with Adsense's set and forget, auto pilot type of arrangement is relatively easy, you aren't going to make anywhere near what you can from it unless you tap into the best Adsense brains in the business.
One of the biggest mistakes Adsense publishers make is not knowing the best strategies to employ to explode your Adsense earnings no matter what traffic your site is getting.
Get these all important strategies from Joel Comm, who is arguably the best Adsense brain & one of the biggest Adsense earners on the net, who will show you how to explode your Adsense earnings with his book Adsense Secrets 4.0 which is on offer for free if you hurry.
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