Finding High Paying Ads is not as easy as it sounds (is anything?).
Do a search for Google on High Paying Adsense Ads and you won’t find too many sites listing the best keywords for Adsense. The top Adsense users in Adsense discussion forums tend to be pretty secretive about not only what keywords they focus on, but also what sites they run. I don’t blame them either - its good business sense really.
Having said this there are a number of strategies and tools that you might like to employ to help find high paying keywords.
Buy them - Finding high paying keywords for your blog is possible by yourself for free - but as with everything a few entrepreneurial types are willing to do the leg work for you to save you some time and give you a comprehensive result. One service that you might like to try to find good keywords is Top Paying Keywords.
Trial and Error - I know this will frustrate some of you who want a nice and easy quick fix but overall it is one of the best pieces of advice I can give. Try writing on a topic - track the results - if it pays off do it again….lots. Adsense allows you to track specific pages or sections of your blog using its ‘channels’ feature - if you’re smart you’ll watch which sections of your blog are generating the highest ads by dividing your overall earnings by the number of clicks and comparing it to other channels. Keep trying new topics until you strike gold and then dig in like crazy!
Are there Any Ads? - This is a good first question. Despite the many thousands of advertisers using Adsense there are some topics where the answer to this question is no. A simple way to check is to head to Google and do a search for the key words you’re wanting to blog about. The results page will bring up not only a list of other sites writing about that key word (they are you competitors) but on the right hand side there will be a list of ads - these are the same sorts of ads you’ll get on your site if you write on the topic. If there are ads there, it is a good sign. If there are not - maybe its worth finding another topic to write on if you’re hoping to attract ads.
7 Search has a list of the 100 of the top paying keywords (in their advertising program - not Adsense) at the moment. Its a bit depressing actually to see a list like this because you’d have to sell your soul somewhat in order to go with many of them. Its an interesting site to check out though.
Also from 7 Search (and more useful) is their Keyword Suggestion Tool which gives you an idea of what people are paying per click on different tools (again this is not specifically for Adsense but it will give you an idea of what the going rates are). Find What also has a similar service.
Google Adsense’s biggest competitor are Overture (they run the ads on Yahoo) - they offer a service where you can enter your keywords and they will not only tell you how much advertisers are paying for the words but also how many people are searching for the term. This is a very useful tool.
Sign up for Adwords - One way of getting a feel for how much people are willing to pay per click is to sign up with Google as an advertiser yourself. It doesn’t cost much to start a mini campaign and do some research this way. You’ll get a feel for what people are bidding on different words very quickly this way.
Word Tracker is the best tool I’ve seen to help in finding keywords that people are searching for in the major search engines. The excellent thing about Word Tracker is that they also tell you how many other sites out there are targeting the same words! This is very handy as it will stop you targeting ‘Britney Spears’ as a Keyword phrase even though its one of the most searched for keywords on the web because literally hundreds of thousands of other sites have beaten you to the punch. Word Tracker has a free version to trial it and their paying version is even better - well worth the investment.
Showing posts with label adsense money tips. Show all posts
Showing posts with label adsense money tips. Show all posts
Writing for the Web - more Adsense $$
Did you know that your writing can immensely impact how your visitors behave while visiting your site? If you're trying to sell a product or a service, what you say and how you say it is extremely important because you don't want to lose your visitor's interest before they get to the all-important order page.
Below you'll discover how to improve your writing skills in order to keep and captivate your visitor's attention.
Stress The Benefits Early and Often
Don't focus on what you want, focus on what your visitor wants. Whether you realize it or not, when a person lands on your homepage, there's a little voice inside their head that constantly asks, "What's in it for me?"
They came to your site because they are searching for something, and it's your job to help them find it.
Now, this next sentence is going to sound a little harsh, but it's the truth. . .
Your visitors don't care about you until they find out what you and your site can do for them.
Think about it. When you go to Google and do a search for "download music", that means you are looking for a site that will allow you to download your favorite songs.
So when you click on the first site, you don't want to get bombarded with biographical information about the author of the site. At this point, you are looking for the benefits. You want the goods, the guts, and the glory.
Now, after you discover that this site may be of use to you, you may decide to read up on the author and how the site was founded, etc. But you don't want to be hit with the history of the site right from the beginning.
I see so many people starting their web sites out with a 10 paragraph bio about themselves. The paragraphs are filled with countless "me's" and "I's". (Yawn)
If you are trying to sell a product or a service, this is the absolute WRONG way to go about it. You must feed your visitors the benefits, give them what they want. Get rid of all the I's and me's and replace them with the all important word, "YOU". Remember, you are not writing this site for yourself, you're writing it for the potential customer.
Don't Assume People Will Read Everything
The average person will only read between 5 and 10 percent of your site. This is because most people find what they're looking for within the first few pages. So if you're trying to sell something, make sure your important benefits are listed upfront and get to the point quickly.
Not only will they not read every page, they also won't read every word on your pages. They scan for information just like they're reading a newspaper. That's why it's important to make sure your pages have lots of concise paragraphs separated by subtitles.
This makes it easier for them to scan and find the information they're looking for. Don't make them hunt too long to find something or they'll leave.
This is another reason why it's important to include some kind of site directory or table of contents on your site. Also make sure that it's accessible from every page. Organization is definitely key.
Below you'll discover how to improve your writing skills in order to keep and captivate your visitor's attention.
Stress The Benefits Early and Often
Don't focus on what you want, focus on what your visitor wants. Whether you realize it or not, when a person lands on your homepage, there's a little voice inside their head that constantly asks, "What's in it for me?"
They came to your site because they are searching for something, and it's your job to help them find it.
Now, this next sentence is going to sound a little harsh, but it's the truth. . .
Your visitors don't care about you until they find out what you and your site can do for them.
Think about it. When you go to Google and do a search for "download music", that means you are looking for a site that will allow you to download your favorite songs.
So when you click on the first site, you don't want to get bombarded with biographical information about the author of the site. At this point, you are looking for the benefits. You want the goods, the guts, and the glory.
Now, after you discover that this site may be of use to you, you may decide to read up on the author and how the site was founded, etc. But you don't want to be hit with the history of the site right from the beginning.
I see so many people starting their web sites out with a 10 paragraph bio about themselves. The paragraphs are filled with countless "me's" and "I's". (Yawn)
If you are trying to sell a product or a service, this is the absolute WRONG way to go about it. You must feed your visitors the benefits, give them what they want. Get rid of all the I's and me's and replace them with the all important word, "YOU". Remember, you are not writing this site for yourself, you're writing it for the potential customer.
Don't Assume People Will Read Everything
The average person will only read between 5 and 10 percent of your site. This is because most people find what they're looking for within the first few pages. So if you're trying to sell something, make sure your important benefits are listed upfront and get to the point quickly.
Not only will they not read every page, they also won't read every word on your pages. They scan for information just like they're reading a newspaper. That's why it's important to make sure your pages have lots of concise paragraphs separated by subtitles.
This makes it easier for them to scan and find the information they're looking for. Don't make them hunt too long to find something or they'll leave.
This is another reason why it's important to include some kind of site directory or table of contents on your site. Also make sure that it's accessible from every page. Organization is definitely key.
Be smart with your site - to build Traffic
Look at Your Site Through Your Visitor's Eyes
After you've written your copy, it's a good idea to take a step back and put yourself in your visitor's shoes for a moment.
Pretend you are visiting your site for the first time and read over all the content. Then ask yourself a few questions:
Have I explained everything clearly?
Sure the content makes sense to you because you wrote it, but if you were a first-time visitor, what questions might you have? Did you leave out some information because you assumed the visitor already knows? Are there terms or phrases that you need to define?
Does the content flow logically?
Have you put the cart before the horse? Do your thoughts jump all over the page or are they organized?
If you develop your content in your head as you type, it's very easy to produce copy that is unorganized. Make sure you read over everything to ensure your paragraphs and sentences flow logically.
Does your site navigation make sense?
Navigation is so very important. You don't want your visitors to get lost so it's important that your navigation titles make sense and clearly define what each section/page is about.
You also want to ensure that important pages like the order and contact form are easily accessible from every page on your site. In addition, be sure that your navigation is consistent and doesn't change from page to page.
If you find this task difficult to do, ask a friend to help out. Have them read every page of your site and jot down any questions or comments that develop as they go along. You'll be amazed at what you'll discover when someone else reads your work.
Writing Effective Headlines
Every page on your site should have a headline. And since the headline is the first thing a person sees, it MUST make an impact and draw the reader into your copy. Here are some tips on writing effective headlines:
Always use the present tense.
Make sure your words consist of upper and lowercase letters. All caps scream to people and look very unprofessional.
Use strong verbs. Instead of "cut" use, words like slash, chop, dagger, etc.
Challenge the reader. Try titles like, For Serious Golfers Only! or Only Click Here if You Want to Make Money Today.
Too many exclamation points scream out "Amateur!!!!" If you must use them, use only one.
STRESS THE BENEFITS! Tell the readers, "What's in it for them." For example, You Can Earn $800.00 by Next Week.
Use the words "I" and "you". For example:
I am working at home and loving it - You can too!
Ask a question that begs an answer. But make sure your ad answers the question, otherwise your reader will feel tricked or "lead on." For example, Do You Know the Easiest Way to Earn $5,000 Per Month?
Use attention-grabbing words like Discover, Amazing, and Powerful.
After you've written your copy, it's a good idea to take a step back and put yourself in your visitor's shoes for a moment.
Pretend you are visiting your site for the first time and read over all the content. Then ask yourself a few questions:
Have I explained everything clearly?
Sure the content makes sense to you because you wrote it, but if you were a first-time visitor, what questions might you have? Did you leave out some information because you assumed the visitor already knows? Are there terms or phrases that you need to define?
Does the content flow logically?
Have you put the cart before the horse? Do your thoughts jump all over the page or are they organized?
If you develop your content in your head as you type, it's very easy to produce copy that is unorganized. Make sure you read over everything to ensure your paragraphs and sentences flow logically.
Does your site navigation make sense?
Navigation is so very important. You don't want your visitors to get lost so it's important that your navigation titles make sense and clearly define what each section/page is about.
You also want to ensure that important pages like the order and contact form are easily accessible from every page on your site. In addition, be sure that your navigation is consistent and doesn't change from page to page.
If you find this task difficult to do, ask a friend to help out. Have them read every page of your site and jot down any questions or comments that develop as they go along. You'll be amazed at what you'll discover when someone else reads your work.
Writing Effective Headlines
Every page on your site should have a headline. And since the headline is the first thing a person sees, it MUST make an impact and draw the reader into your copy. Here are some tips on writing effective headlines:
Always use the present tense.
Make sure your words consist of upper and lowercase letters. All caps scream to people and look very unprofessional.
Use strong verbs. Instead of "cut" use, words like slash, chop, dagger, etc.
Challenge the reader. Try titles like, For Serious Golfers Only! or Only Click Here if You Want to Make Money Today.
Too many exclamation points scream out "Amateur!!!!" If you must use them, use only one.
STRESS THE BENEFITS! Tell the readers, "What's in it for them." For example, You Can Earn $800.00 by Next Week.
Use the words "I" and "you". For example:
I am working at home and loving it - You can too!
Ask a question that begs an answer. But make sure your ad answers the question, otherwise your reader will feel tricked or "lead on." For example, Do You Know the Easiest Way to Earn $5,000 Per Month?
Use attention-grabbing words like Discover, Amazing, and Powerful.
Monitor Adsense Ads!
You want to make money with adsense - but how do you know what works and what doesn't? That is a question that has to be asked if you really want to make the big buck. Then again you can just guess at it ......
How ? Monitor Adsense Ads!
Constantly monitoring the performance of Adsense Ads is an important part of increasing your Adsense revenue. Monitoring helps in determining which formats, colors, placements etc are performing better in terms of CTR and accordingly we can make modification such to optimize Adsense for maximum performance. The best tool that Adsense provides for the publisher to monitor Ads is using "Channels". For more information see our article on using Adsense Channels.
The best way to monitor your ads performance is to set up several channels inside your Adsense account. By setting up a channel for a particular set or type of ad you can monitor their performance and compare them to other ads.
Lets us various types of channels that we can use for monitoring Adsense:
You can create one channel for the whole website - It is enough to create a URL channel for this purpose,
One channel, may be for a 336 x 280 rectangle inside the page content,
One channel, may be for a 160 x 600 skyscraper in the right navigation,
One channel for the Adlinks in the left navigation.
Various URL channels for various subsections of the site (to see which section performs better)
Shown above is just an example. By setting up channels this way you can examine the difference in performance between various ad formats.
How ? Monitor Adsense Ads!
Constantly monitoring the performance of Adsense Ads is an important part of increasing your Adsense revenue. Monitoring helps in determining which formats, colors, placements etc are performing better in terms of CTR and accordingly we can make modification such to optimize Adsense for maximum performance. The best tool that Adsense provides for the publisher to monitor Ads is using "Channels". For more information see our article on using Adsense Channels.
The best way to monitor your ads performance is to set up several channels inside your Adsense account. By setting up a channel for a particular set or type of ad you can monitor their performance and compare them to other ads.
Lets us various types of channels that we can use for monitoring Adsense:
You can create one channel for the whole website - It is enough to create a URL channel for this purpose,
One channel, may be for a 336 x 280 rectangle inside the page content,
One channel, may be for a 160 x 600 skyscraper in the right navigation,
One channel for the Adlinks in the left navigation.
Various URL channels for various subsections of the site (to see which section performs better)
Shown above is just an example. By setting up channels this way you can examine the difference in performance between various ad formats.
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