How to Make More Money from AdSense with Fewer Ad Units
You may have noticed that I’ve removed two AdSense ad units. These are the medium rectangle 300×250 which appeared on the main page, and the banner 468×60 shown below each post.
I did this to see if I could make more money from AdSense by showing fewer ad units.
The premise is that with less ad inventory available on your site, the competition among advertisers is fiercer. So if you only show 4 ads in an ad unit, the AdSense system will target the highest paying ads to the ad unit and shows them first, working down through the auction results to fill in the rest of you ad units in order.
On the other hand, showing more ad units allows lower-bidding advertisers to appear on your site. This will effectively reduce your CPC, (or CPM for a site targeted ad units).
I’ve been tracking my result for the past few days and noticed an obvious increased in my AdSense income after I made the changes.
However, this trick might not work especially if you have a low traffic site. In such case, placing more ad units may make more sense.
Sure, you will earn less per click and your effective CPM will drop, but your overall revenue could potentially be higher. This is because the more ad units you have the better chance for someone to click on any of those ads.
That said, the best thing for you to do is to experiment with the number of ad unit that make you the most money because more ad units don’t always translate to more money.
Keep in mind that no matter how many ad units are shown, the system will work out and only show the highest paying ads. So you pocket more money at the end of the day even with lower overall CPC or eCPM.
Showing fewer ad units in order to make more also work best if someone is targeting your site. Advertisers competing for less ad inventory should drive up the prices.
Showing posts with label ways to make money on adsense. Show all posts
Showing posts with label ways to make money on adsense. Show all posts
Adsense: what are the best ads units?
What are the best units?
It really depends on your site. Start out with one single 300x250 ad. That's right, only one ad unit with that size. If you follow this advice, you will save yourself a lot of headaches, and you will see immediate results.
When starting with the 300x250 ad, create 3 different units containing 3 different colors. First, always match the "title" using the same color as your links on your blog or site. Then, make the rest of the ad matching the content of your site. For example, if your text is black, then make the colors black, but match your link color.
Once you have created three different 300x250 AdSense units, one with a border while another has a border, you are about 50 percent done! Place the one ad unit on a section of your site. Then, each day, change the ad unit to another location. You must do this each day for the entire week.
Test your new ad placement for a period of one week. Then, review your CTR to determine which placement works best on your Web site.
In the Google AdSense reports, sort by "CTR" (click-through rate) first. The channels you created for each of the three ad units will be sorted starting from the top. This is what you are aiming for, is a click-through rate higher than 1 percent.
At the end of the week, check your reports as you will get an idea on which area and unit will work the best. Make this your primary ad space. You can now experiment with different colors and sizes to get an idea on what will work best for your primary placement.
This would be the time to experiment with a second AdSense unit, and so on. You will soon be earning some extra cash for your blog or Website.
It really depends on your site. Start out with one single 300x250 ad. That's right, only one ad unit with that size. If you follow this advice, you will save yourself a lot of headaches, and you will see immediate results.
When starting with the 300x250 ad, create 3 different units containing 3 different colors. First, always match the "title" using the same color as your links on your blog or site. Then, make the rest of the ad matching the content of your site. For example, if your text is black, then make the colors black, but match your link color.
Once you have created three different 300x250 AdSense units, one with a border while another has a border, you are about 50 percent done! Place the one ad unit on a section of your site. Then, each day, change the ad unit to another location. You must do this each day for the entire week.
Test your new ad placement for a period of one week. Then, review your CTR to determine which placement works best on your Web site.
In the Google AdSense reports, sort by "CTR" (click-through rate) first. The channels you created for each of the three ad units will be sorted starting from the top. This is what you are aiming for, is a click-through rate higher than 1 percent.
At the end of the week, check your reports as you will get an idea on which area and unit will work the best. Make this your primary ad space. You can now experiment with different colors and sizes to get an idea on what will work best for your primary placement.
This would be the time to experiment with a second AdSense unit, and so on. You will soon be earning some extra cash for your blog or Website.
Adsense - 3 ways to make money
Use Your Email
One of the cleverest uses of viral marketing has always been the hotmail example. Users of the free email service had messages asking recipients to sign up for accounts at hotmail. As a result, their sign-up message would be spread to millions and millions of people all around the world. The result was an increase in registered hotmail users and indisputable proof that viral marketing could be a powerful too.
If you want to make money with AdSense, you can do something similar. Create some type of site that requires registration and use this for your AdSense ads. For example, you might have people register to receive something for free, such as a newsletter subscription or a free ebook. Mention the site in the signature of every one of your emails. When people go to register, they will be on the same page as your AdSense ads. That's one way to make money with AdSense.
Use YouTube
YouTube has become one of the biggest phenomena to hit the Internet ever. It's also a great tool for viral marketing because those great videos can be spread and shared with millions of people quickly and easily. Plus, most people don't consider receiving a YouTube link to be spam (since they are normally sent by people who know them) so it's more likely to be viewed than other types of links.
To make money with AdSense this way, create a fun and creative video that is going to capture the attention of your audience but which may also be relevant to whatever your site is about. Put the spot on YouTube and incorporate your URL into the clip with a message such as "To see more" or "For more information on this clip."
Use Your Friends
Social networking has also really taken off in recent years. If you want to make money with AdSense, you can use this trend to your benefit as well. Most social networking sites have a way of compiling your friends. While some of these people may be legitimate acquaintances, the rest probably are not.
Put together some type of email message that would be appealing to a large number of the friends. Maybe the email could direct them to a fun site full of quizzes or movie trivia. Then you have that material on your website along with your AdSense ads. As a result, your site gets more traffic and many of those visitors will be likely to click on the ads to earn you revenue.
One of the cleverest uses of viral marketing has always been the hotmail example. Users of the free email service had messages asking recipients to sign up for accounts at hotmail. As a result, their sign-up message would be spread to millions and millions of people all around the world. The result was an increase in registered hotmail users and indisputable proof that viral marketing could be a powerful too.
If you want to make money with AdSense, you can do something similar. Create some type of site that requires registration and use this for your AdSense ads. For example, you might have people register to receive something for free, such as a newsletter subscription or a free ebook. Mention the site in the signature of every one of your emails. When people go to register, they will be on the same page as your AdSense ads. That's one way to make money with AdSense.
Use YouTube
YouTube has become one of the biggest phenomena to hit the Internet ever. It's also a great tool for viral marketing because those great videos can be spread and shared with millions of people quickly and easily. Plus, most people don't consider receiving a YouTube link to be spam (since they are normally sent by people who know them) so it's more likely to be viewed than other types of links.
To make money with AdSense this way, create a fun and creative video that is going to capture the attention of your audience but which may also be relevant to whatever your site is about. Put the spot on YouTube and incorporate your URL into the clip with a message such as "To see more" or "For more information on this clip."
Use Your Friends
Social networking has also really taken off in recent years. If you want to make money with AdSense, you can use this trend to your benefit as well. Most social networking sites have a way of compiling your friends. While some of these people may be legitimate acquaintances, the rest probably are not.
Put together some type of email message that would be appealing to a large number of the friends. Maybe the email could direct them to a fun site full of quizzes or movie trivia. Then you have that material on your website along with your AdSense ads. As a result, your site gets more traffic and many of those visitors will be likely to click on the ads to earn you revenue.
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